About Mithaas
A traditional Indian sweet shop and casual dining restaurant — where every bite carries the warmth, joy, and richness of authentic Indian flavours.
— Spreading sweetness in every relationship —The traditional Indian sweet shop and casual dining restaurant is an experience in itself.
Here you can find the pleasure and warmth of authentic Indian sweets, crisp namkeens, beloved street-style chaat, and a full multi-cuisine vegetarian menu — all crafted with the finest ingredients and an unwavering commitment to quality and tradition.
How Mithaas Began
Raised in a close-knit family, Mr. Pushpendra Sharma developed a deep appreciation for the power of food to bring people together. For him, food was never just nourishment — it was a medium for connection, love, and shared joy.
After completing his B.Tech and MBA, he spent three years in the corporate world. Travelling the length and breadth of India, he discovered that food transcends boundaries — a universal language of celebration. Standing at a pivotal crossroads, he chose to follow his passion. In 2012, Mithaas was born in a single store in Ashirwad Complex, Sector 53, Noida.
By 2024, Mithaas had grown into a symbol of culinary excellence, quality, and tradition — living up to its heartfelt slogan.
Our Mission & Vision
Best-in-Class, Always
To provide the utmost value to our customers by delivering best-in-class authentic vegetarian Indian food, sweets, namkeen, and bakery products — crafted with care and consistency, every single time.
Beyond Boundaries
To develop a sustainable model that creates a leadership position in authentic Indian sweets — growing beyond boundaries to attain global recognition for quality and efficacy through continuous innovation.
A Journey of Growth
Launched the first outlet in Sector 53, Noida — serving traditional Indian sweets.
Opened an in-house factory in Noida and added a dedicated bakery division.
Factory automated with state-of-the-art facilities and a strong focus on R&D.
Expanded into frozen & export markets, reaching families worldwide.
25+ outlets across NCR, Delhi & J&K with 1000+ employees.
Our Core Values
Pure & Authentic
100% vegetarian, made with pure desi ghee and time-honoured recipes that stay true to tradition.
Quality First
Strict hygiene, skilled halwais, and the finest ingredients — quality is never compromised.
Made with Love
Every sweet and every meal is crafted to spread joy and sweetness in your relationships.
Innovation
Continuous R&D and modern facilities keep us evolving while honouring our roots.
Hospitality
Greeting every guest with a warm Namaskar and a genuine smile — always attentive, always caring.
Growing Together
From one store to 25+ outlets — building a family of 1000+ and reaching global markets.
Taste the Tradition
Visit your nearest Mithaas outlet or order online — and let us add a little sweetness to your day.